Let me just start by saying that working in live entertainment is amazing, it’s where I belong and far different from any other industry I’ve worked in. We all expect change when we leave one industry and move to the next. Even though I worked for Cartoon Network, the change was still substantial. In a bad way? Absolutely not. It was change one would expect as you move your career forward in a new industry. But here I’m at home. This guy is happy with what I get to do every day and couldn’t be more proud of the things that come across my desk from day to day. I get to promote shows and live entertainment, both great passions of mine.
I have learned a TON in my career, but nothing compares what I’ve learned in the first 6 months at Ticketmaster. If there is one thing that sticks out right away about the company — it’s that I work with some seriously brilliant people. Each day I’m inspired by my colleagues. There have been times where I was like “woah, did you really just do that in excel” or “slow down so I can learn how you just did that using PowerPoint.” But it even goes beyond that. Some stuff I outright just don’t understand because it’s way over my head. But if there’s one thing I feel everyone might know about Live Nation and Ticketmaster — it’s that we’re a data driven and a very analytical company –which has made me think SO differently from a year ago. I measure everything, I report on every metric possible and I’m always looking for new innovative ways to do the things we do well. That’s the first step to success. (Side note here, but worthy of mentioning. Check back in the winter over the holidays on Ticketmaster’s Facebook page for the years big idea. It’s happening.)
Let me get to the point. A challenge not only for the industry that I work in, but for everyone working with social data it is how we marketers can use it to our advantage. There is a tremendous amount of opportunity with integrating social sign-on to your businesses website, or asking fans to provide data based on a unique app or advertising opportunity. Let me ask, are you using the data you’re collecting through social sign-on mechanisms or app campaigns? Is that important to you? If not, it should be. Start doing it. You might think you know your social communities just by interacting with them every day, but what you don’t know is what they all may have in common. Who else do your fans LOVE other than you? What likes do they have in common? What music are they listening to on Spotify? Are there any potential sponsorships that could transpire from knowing this information? There is opportunity for marketers to apply and USE this data to make business decisions. Maybe even build corporate sponsorships. Who knows, maybe your community is full of fans who love drinking Red Bull? Maybe you can engage the brand and work on a sponsorship to give back to your community. Often times find ourselves buried in all the data or just don’t know what to do with it. Maybe you’re part of the lucky and already hard at work with modeling out this data and you’re on your way to big things. If that’s the case you should email me and we should have a conversation.
In my past experience though, these were not scenarios that came up in conversation. Maybe they were at a higher level, but it was never respected at my level. Times are changing though and so are those conversations. Regardless, you should be collecting that data and applying it to your business needs. Otherwise, you’re missing out on one of the biggest values that social can bring to your business.
My first day working in Hollywood.
It was a dream come true, something I had every intention on doing considering the passion I share with genres of live music, theater and sports. I knew that when I joined Live Nation Entertainment I joined a company that not only is leading live entertainment but also a company who totally gets and understands social marketing.
Since starting my new job as Manager of Social Marketing at Ticketmaster I knew the job was going to be tough, but tough meant challenge and opportunity. Without challenge I wouldn’t be pushing myself beyond belief each day strategizing and thriving for efficiencies to scale social. I am so very thankful of my past experience working with Cartoon Network, DeVry University, Keller Graduate School of Management and Peak6 Investments. I never once doubted that I wasn’t ready to move into the unknown and put forth the experience I learned from each these large organizations. I can honestly say that I’ve truly found my home and thank god it’s here for me to enjoy somewhat early my career. It only get’s better from here, right?!
I wish I had more time to blog, but I must write something quick and extremely brief tonight — my apologies. However, I can’t wait to share the new things I learn, but I’m mostly excited to update each of you as I strive towards building a team of amazingness who have a chance of doing some amazing things in the entertainment space.
If I can update you with a few simple words early in the new gig thus far (as some of you have requested)… The new position is nothing less than amazing I cannot wait to keep you all updated as I continue on this adventure.
Thank you to those who helped me get here! I owe it to you, my mentors, for adding fuel to the fire and coaching me on as I navigated through a new beginning that I am so passionate about.
Posted in Uncategorized
Tagged artists, drama, entertainment, live entertainment, live nation, music, peak6, sports, theater, ticketmaster, weseed
I’ve been to great panels and seen some incredible speeches, I’ve been to great conferences, I’ve met great people, but none of this measures up to my phanominal experience at the Successful Outstanding Blogger Conference (“SOBCon”) here in Chicago last weekend (May 1 – 3rd). I’m going to be honest, I’m having a hard time even pin pointing where I start with this blog, or what I should say first. But I truely believe that I definitely need to start by thanking my company for the opportunity to become more educated along side of sponsoring this wonderful conference.
I honestly came in to this conference expecting lectures and that’s all. Sure, I knew the conference would be worth wile because of the amazing host of Liz Strauss. I also knew it would help in a lot of ways to get help in the areas that I struggle in. My goal out of this conference was to represent my brand. I didn’t expect SOBCon to have any personal influence at all. Boy… was I WRONG!! The first day I overcame the fear that has been haunting me in my career with Social Media. My fear was voicing my opinion when I had objections. I was always afraid of sounding less noticed when replying to an email that might not have the correct answer. I’m afraid that in my career I’ve let a lot slide by me because I was scared to be that “little” voice saying “I disagree!”, or simply telling someone that I knew of a better solution that could possibly help the company. This is when I watched it fail because I didn’t acknowledge the problem. I didn’t think I mattered. To be completely honest, I found this negative mechanisim and choked on it and more importantly upchucked it every where In hopes to one day never see it again. This happened to me on Friday night after Batmans apartment at Hotel 71. In my cab ride home is when I realized that I wasn’t being true to myself. During Fridays session Chris Brogan and Julien Smith inspired me by the phrase: “You have to have trust to build”. This hit me hard. Not only professionally but personally as well. I was inspired, I was touch, I wasn’t trusting myself.
and I learned SO much in 2.5 days. The interaction and the willingness of some of the top bloggers was astonishing. Never In my years did I think
The night before SOBCon a great group of people came together for the SMC Chicago monthly meetup. A great video was created by Big Teeth Productions showcasing the April event. Pay great attention and you’ll see my name pass you by. Enjoy!
Growing up I used to love gloomy days. I grew up in Eastern Washington where the sun shined almost daily. This changed when I moved to Seattle and spent nearly 3 years there. But like a friend just mentioned (@JessiO) “I love rainy days in the office. Makes me more productive because I feel like I’m not missing anything.” I find this very true. I’ve realized that I definitely get more done when the weather is crappy. When the sun is shining and it’s gorgeous out, I tend to think off-key. I want to be out and about enjoying the warmer weather. What’s your approach on a gloomy day? Do you get alot done too?